Lisete BarlachUniversity of Sao Paulo, Brazil
Title: The Mindset of Innovation: contributions of cognitive and social psychology
In order to consider anything as new, individuals have to accept it as possible. To consider it as innovative, a person has to see it as necessary. These two concepts, derived from Piaget´s theory (1987), are key elements for the analysis of innovation mindset. Theoretical framework explains how “opening up for new possibilities” implies overcoming pseudo impossibilities, and how possibilities are built up alongside individual development. In short, an innovation has to be considered possible and necessary, feasible and viable. Thus, the cognitive processes involved in defining what is possible, and accepting what doesn´t have to be the old way, are crucial mental structures subjacent to innovations’ decision making. This study examines mindset through mental models, cognitive processes and executive functions, as well as Piaget and Gestalt theory´s contributions. Alongside with theoretical explanations, examples will be given of innovative products, and rejected ideas will be discussed. Cognitive biases derived from defected cognitive processes will be added in the analysis and the Wisconsin Card Sorting Test will complement it.
Lisete Barlach has completed his PHD and her post-doctoral studies from University of Sao Paulo, Brazil. She has over 50 publications that have been cited over 400 times. She has been serving as an editorial board member of several reputed journals.