The digital everyday life now can be regarded as one of the aspects of daily life. That?s why we need to specify the individual and personal characteristics of digital everyday life which affect the emotional well-being and satisfaction with one self?s place in the world. Our theoretical and empirical materials showed that first of all, ambivalence impact on well-being have new aspects of transparency, which are currently associated with the fear of losing personal and financial data. This anxiety of users can be reflected in the particular maintenance of profiles in the networks and the increase in the proportion in overall profiles in each network the closed profiles. Motivational and age factors influence the choice of social networks and messengers, as well as the preferred content. Digital everyday life is also manifested in the disappearance of the barrier between real and virtual spaces, as well as in the identity between emotional inclusion, immersion in the network space and in the space of films and series. At the same time, it is not individuality that affects to a greater extent to the level of immersion, but emotional and cognitive factors. Emotional and cognitive problems are also associated with orientation in the flow of information. Empirical materials obtained in recent studies (2021-2022, students N=120) gave the opportunity to identify new trends in information identity styles. The data obtained made it possible to reveal the relationship of information identity style with life satisfaction. If the information identity helps to better navigate the flow of incoming information, then the diffuse style helps to choose the information that is relevant for a given situation. At the same time, it is normative rather than informational or diffuse styles that is more associated with life satisfaction.